We proudly
present 7clouds

With a community of over 20 million subscribers, 7clouds is more than a YouTube channel; it's a paradigm shift in music curation and promotion.

700+ million monthly streams
30+ million subscribers
25+ billion views
300+ artists
Since 2013

GENESIS: The visionary behind this monumental success, Zvezdan Zdravic, embarked on this journey in 2013, aiming to share his exquisite taste in music. From its roots in EDM and hour-long gaming mixes, 7clouds has evolved, now celebrated for its melodic treasures blending EDM and pop. With each video, our intent is simple: resonate joy, echoing the sentiments of the Serbian phrase, "To be on the 7th cloud," which signifies profound happiness.

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MISSION: Beyond curation, Zvezdan is driven by an innate passion for nurturing talent. Each day is dedicated to sifting through countless demos, seeking that unique sound that aligns with the 7clouds brand. Our ethos prioritizes quality over artist magnitude. Whether a budding artist or an established name, what matters is the music's soul and fit with our label.

LEGACY: The journey hasn’t been without its challenges, but as Zvezdan reflects, struggles are integral learning experiences. Today, 7clouds stands tall, having mastered the intricacies of the ever-evolving YouTube algorithm, ensuring maximum engagement in a sea of content.

THE LABEL: 2020 marked a pivotal turn with the inception of the 7clouds Record Label. A natural progression from YouTube curation, the label seeks out hidden gems in the music world, amplifying their reach and fostering their growth. Zvezdan's aspiration to leave a lasting imprint in the music industry is evident, as he endeavors to present original content that resonates with audiences across platforms.

LOOKING AHEAD: The future of 7clouds promises continued dedication to unearthing and promoting emerging talent. As we move forward, our audience can anticipate a plethora of high-quality original content, showcasing the brilliant artists under our label's banner.