USB002: How Fred again.. Redefined the Live Stream in Dublin

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Theo Batterham
Written by
Staff
Published on
Feb 1, 2026
Last updated on
Feb 2, 2026
Category
News

As the 2026 Grammy season settles into a year defined by "viral authenticity," few projects have captured the zeitgeist quite like Fred again..’s Apple Music Live special. the recently-released three-hour film chronicles the final European stop of his USB002 tour at Dublin's RDS Simmonscourt. While the industry is currently fixated on the televised glamour of the Grammys, this release highlights a more visceral, human-centric evolution of the live music experience. By combining a strict "phone-free" policy with a monumental, breathing fabric installation by Dutch artist Boris Acket, Fred again.. has created a digital artifact that prioritizes presence and collective memory over digital clutter.

The centerpiece of the Dublin performance—and the film itself—is Acket’s "Einder" installation. Spanning approximately 70 meters, the sweeping fabric structure hung above the audience like a transparent, living roof. Unlike traditional stage design that relies on the "digital maximalism" of LED walls and strobes, Acket’s work is a "melancholic machine" that responds in real-time to airflow, heat, and the collective energy of thousands of bodies. During the set's crescendos, the fabric rippled in massive waves, mimicking a breaching humpback whale—a metaphor Fred himself used during development. In quieter moments, it hovered like a suspended horizon, creating a "space within a space" that turned the arena into a kinetic, breathing chamber.

A Communal Ritual: The "Phone-Free" Mandate

To ensure the audience remained "inside the scenography" rather than viewing it through a screen, Fred again.. implemented a rigorous phone-free policy. Upon entry, fans were given stickers to cover their cameras, a request designed to foster a "sense of togetherness" and a "childlike, filterless" state. While the film was professionally captured by Apple for a global audience, the lack of glowing screens in the crowd allows for a raw, uninterrupted intimacy rarely seen in modern concert films. This wasn't just a marketing gimmick; it was a structural necessity for a tour built around the USB project’s philosophy of "music as a living, organic entity."

Musically, the Dublin set served as a profound tribute to the Irish electronic scene. Fred was joined on stage by a rotating cast of local talent, including Dundalk rapper Reggie (wearing a custom Dundalk FC jersey) for the debut of "Talk of the Town," and Irish drill duo TraviS x elzzz. The performance reached an emotional peak when Dermot Kennedy joined Fred for a rendition of "See Yourself In My Eyes." By packaging this three-hour "all-dayer" into a high-fidelity Spatial Audio experience on Apple Music, Fred again.. has successfully archived a moment of unrepeatable energy.

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News